The Cronkite School’s Public Insight Network Bureau provides a range of services to professional news organizations seeking ways to make their reporting more personal and engage with diverse audiences in new ways.
Created by American Public Media, PIN increases public participation in newsgathering and encourages journalistic collaboration.
More than 215,000 people from across the country have signed up through PIN to share their knowledge and insights with journalists, who harness that intelligence to cover the news in greater depth and uncover stories they might not otherwise find. Journalists tap into the network to ask questions, test hunches, unearth new angles, provide important context for stories, find sources and strengthen connections with the communities they cover.
The Cronkite School is the only journalism institution in the nation providing PIN services to client newsrooms. Students work with media organizations across the country and partner with Cronkite’s own award-winning news organizations — Cronkite News and Carnegie-Knight News21.
PIN Bureau Chief Rebecca Blatt teaches the tools and practices of community engagement as well as critical research and analytical skills. Graduate students can fulfill part of their required capstone in the PIN Bureau, while undergraduate students also can earn academic credit.
The PIN Bureau is funded by the John S. and James L. Knight Foundation with additional support from the Corporation for Public Broadcasting and American Public Media.